Privacy Policy

PRIVACY POLICY

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To improve our website in order to better serve you.
To allow us to better service you in responding to your customer service requests.
To administer a contest, promotion, survey or other site feature.
To quickly process your transactions.
To send periodic emails regarding your order or other products and services.

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We do not use Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

Help remember and process the items in the shopping cart
Understand and save user’s preferences for future visits.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:

If you disable cookies off, some features will be disabled It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.

However, you can still place orders
Possible interactive features Login information being remembered
over the telephone by contacting customer service.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:

On our Privacy Policy Page

Users are able to change their personal information:

By emailing us
By calling us
By logging in to their account
By chatting with us or sending us a ticket

How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It’s also important to note that we do not allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email

Within 7 business days

We will notify the users via in site notification

Within 7 business days

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

Send information, respond to inquiries, and/or other requests or question
Process orders and to send information and updates pertaining to orders
We may also send you additional information related to your product and/or service.
Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be in accordance with CANSPAM we agree to the following:

NOT use false, or misleading subjects or email addresses
Identify the message as an advertisement in some reasonable way
Include the physical address of our business or site headquarters
Monitor third party email marketing services for compliance, if one is used.
Honor opt-out/unsubscribe requests quickly
Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can email us at

Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

www.rxears.com
170 N. Cypress Way
Casselberry, FL 32707
info@rxears.com
407-339-2422

____________________________

RXEARS PRO APP PRIVACY POLICY:  

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website and RxEars Pro App.

What personal information do we collect from the people that visit our blog, website or RxEars Pro App?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience online or with the RxEars Pro App.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site or app.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.

To improve our website and app in order to better serve you.

To allow us to better service you in responding to your customer service requests.

To administer a contest, promotion, survey or other site or app feature.

To quickly process your transactions.

To send periodic emails regarding your order or other products and services.

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We do not use Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of people who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All credit card transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?  Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

Help remember and process the items in the shopping cart

Understand and save user’s preferences for future visits.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:

If you disable cookies off, some features will be disabled It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:

Users can visit our site anonymously

Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.

Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:

On our Privacy Policy Page

Users are able to change their personal information:

By emailing us

By calling us

By logging in to their account

By chatting with us or sending us a ticket

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

It’s also important to note that we do not allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur: We will notify the users via email

Within 7 business days, we will notify the users via in site notification

Within 7 business days, we also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

Send information, respond to inquiries, and/or other requests or question

Process orders and to send information and updates pertaining to orders

We may also send you additional information related to your product and/or service.

Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be in accordance with CANSPAM we agree to the following:

NOT use false, or misleading subjects or email addresses

Identify the message as an advertisement in some reasonable way

Include the physical address of our business or site headquarters

Monitor third party email marketing services for compliance, if one is used.

Honor opt-out/unsubscribe requests quickly

Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can email us at

Follow the instructions at the bottom of each email.

and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

www.PersonaMedical.com

170 N. Cypress Way

Casselberry, FL 32707

info@PersonaMedical.com

407-339-2422

Persona Medical and affiliated entities (“Persona Medical,” “we,” “us”), is committed to respecting the privacy rights of visitors to our web site located at https://RxEars.com, customers of our services and products and the mobile applications (if any) we provide (“Service”), and individuals that work for organizations with which we do business. Please call this number if you need assistance in obtaining any of the information in this policy: 1 (407)339-2422; or email us at privacy@PersonaMedical.com.

What Is Personal Information

This document describes the Personal Information we collect and how we use it. “Personal Information” means any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

What Personal Information Do We Collect?

We may collect or have collected within the preceding 12 months the following categories of your Personal Information:

Identifiers: We may collect your name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, social security number, or other similar identifiers.

Characteristics of protected classifications: As part of providing you service, we may collect directly from you information about your sex, age, and disability.

Commercial information: When you shop for and purchase our products or Services, we obtain and use information about the products and Services you have purchased, obtained, or considered. We also capture insurance, payment, and transaction information if you pay us for products or Services.

Internet or other electronic network activity information: When you visit our websites and use our mobile apps, we use cookies and other tracking devices to capture information about your browsing history, search history, and information regarding your interaction with our website, application, or advertisements. If we send you marketing emails with your consent, we may also track whether and when you open our emails to you.

Geolocation data: If you have allowed geolocation for our app on a mobile device and fill out one of our forms on that mobile device, we collect geolocation data in order to localize marketing.

Audio, electronic, visual, thermal, olfactory, or similar information: If you visit a facility in which we have security cameras in place, we may capture your likeness. As part of our Services, we may collect your audiogram from you. If you call our customer support center, we may capture a recording of that conversation.

If you work for a company with which we do business, we may capture from you directly, or indirectly through shared business documents, information about your employer, business contact information, job role, and job-related credentials.  If you work for a company with which we do business, we may capture from you directly or indirectly through shared business documents, information about your credentials, which may include your educational and training history/certifications.

Inferences about consumers: When you shop for or purchase our product(s), we may create a profile about you reflecting your preferences and purchasing-related characteristics.

Sources Of Personal Information

We may collect or have collected the above categories and types of Personal Information directly from you through our website and/or mobile application when you make a purchase, set up an account, and make a request. We also may obtain updated contact information from a third party to update our records. Our web sites and mobile apps may use passive tracking technologies to capture information about you and your use of our Service.

Use Of Personal Information

We may use your information, including Personal Information to provide certain Services to you including:

Provide you with the products, Services and information you request or have expressed interest in;

Fulfill your requests and answer your questions;

Understand/categorize behavior and preferences, and contact you with information, offers and promotions about our products and Services;

Send you our newsletter;

Provide, maintain, administer or expand the Service or for other internal purposes to support, improve or enhance our business, the Service and the products and Services we offer;

Customize and tailor your experience of the Service;

Obtain your feedback or testimonial regarding the Service and products; and

Prevent, detect and investigate security breaches and potentially illegal or prohibited activities.

Passive Tracking Technologies

We may automatically collect certain data when you use the Service, such as (1) IP address; (2) domain server; (3) type of device(s) used to access the Service; (4) web browser(s) used to access the Service; (5) referring webpage or other source through which you accessed the Service; (6) geolocation information; and (7) other statistics and information associated with the interaction between your browser or device and the Service. We may also aggregate any information collected, including demographic information collected from our users in a manner which does not identify any individual ("Aggregate Information"). Information obtained in connection with the Service may be intermingled with and used by us in conjunction with information obtained through sources other than the Service, including both offline and online sources. Additionally, we may collect usage data from your device (for example, the settings on your device, how often it was worn, etc.) and we will also collect the serial number of your device.

Cookies, Web Beacons

"Cookies" are pieces of information that may be placed on your computer by a web site for the purpose of facilitating and enhancing your communication and interaction with that web site. Many web sites use cookies for these purposes. We use Cookies, clear gifs, web beacons or similar devices (including session Cookies, i.e., Cookies that will persist only until you end your session on the Service, and persistent Cookies, i.e., Cookies that persist even after you end your session on the Service) to help us improve the Service by tracking your navigation habits, collecting Aggregate Information customizing your experience with the Service and for analytics and fraud prevention. Some of our business partners, including but not limited to Google Analytics, Optimizely and Facebook, use Cookies (or clear gifs, web beacons or similar devices) to enhance or improve the user experience and Service and/or show Persona Medical ads on other websites and services based on information collected about your use of the Service and based on your particular interests (as inferred from your online activity). This type of advertising is commonly known as interest-based or online behavioral advertising.

We use your browsing history and Personal Information to display interest-based advertising that is relevant to you. We place interest-based advertisements on our website as well as other third-party sites. The browsing history we use is collected by us and by third parties on our website, as well as other sites. We may also share your anonymous browsing history from our website and Personal Information with third parties to provide relevant ads. They may combine this information with assumptions based on the other websites you have visited in order to tailor ads to you.

Cookie Preferences

We have implemented our Cookie Preference Manager on our web site, you can find it by clicking on the Cookie Preferences link at the bottom of any of our web pages.

We group cookies on our site into three categories according to how we use them and what choices you may have:

Required Cookies: These cookies are necessary for basic features of this site to function, such as allowing images to load or allowing you to select your cookie preferences. Following are our uses of required cookies:

Authenticate and Sign You In:  When you sign into one of our web sites, we store the time you sign in and a unique ID number in an encrypted cookie on your device. This cookie allows you to move from page to page within our web sites without having to sign in again on each page. You can also save your sign-in information, so

you do not have to sign in each time you return to our web sites.

Security:  We use cookies to detect fraud and abuse of our web sites and services.

Store Information You Provide to a Web Site: When you provide information or add applications, products, software or services to a shopping cart when shopping on our web sites, we store data in a cookie to remember the products and information you have added and/or your interactions with us online.

Functional Cookies: These cookies allow us to analyze your use of the site to evaluate and improve our performance. They may also be used to provide a better customer experience on this site. You may have the choice to decline these cookies. Note that if you decline them, some important web site functionality that relies on these cookies may not be available to you. Following are functional cookie uses:

Perform Analytics: To provide our products, software and services, we use cookies and other identifiers to gather usage and performance data, and to help optimize performance of our web sites. For example, we use cookies to count the number of unique visitors to a web page or service and to develop other statistics about the operations of our products, software and services.

Store Your Preferences and Settings: Settings that enable our products to operate correctly or that maintain your preferences over time may be stored on your device. We may save preferences, such as device (i.e., computer, laptop or mobile device) language, browser and multimedia player settings, so those do not have to be reset each time you return to our web sites. If you opt out of interest-based advertising, we store your opt-out preference in a cookie on your device.

Share Content on Social Media: If you choose to log in or share to social media sites, cookies may assist in that process.

Receive Feedback: We use cookies to enable you to provide feedback on our web sites.

Provide Support: We use cookies to help manage our customer support interactions with you.

Advertising Cookies: We may use these cookies to share data with advertisers so that the ads you see are more relevant to you, allow you to share certain pages with social networks, or allow you to post comments on our site. You may be able to decline these cookies. Advertising cookies include the following uses:

As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a web site's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Service. We may collect and use clickstream data as a form of Aggregate Information to anonymously determine how much time visitors spend on each page of our Service, how visitors navigate throughout the Service and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Service. Any collection or use of clickstream data will be anonymous and aggregated, and will not intentionally contain any Personal Information.

Sale Of Personal Information

We do not and have not sold any Personal Information in the preceding twelve months. This fact notwithstanding, you may have the right to opt out of any sale of your Personal Information.

If you do not want us to sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means, your Personal Information to another business or a third party for monetary or other valuable consideration, please either:

send an email with Do Not Sell My Personal Information in the subject line to privacy@PersonaMedical.com; or

call us toll free at 1 (407) 339-2422 between 10 am to 5 pm, Monday to Friday Eastern Standard Time.

How We Share Personal Information

We do not sell your Personal Information to third parties or mass marketers for their independent use. We

may, however, use your Personal Information to match it with other public and private data sources in order to enhance our records, such as appending addition information to your profile, or the records of our business partners. We also may work with other providers who also possess your information in connection with their services, such as sharing your Personal Information with a third party who also has your Personal Information in order to enhance one or both of our services provided to you.

Unless you consent to the disclosure of your Personal Information, only we and our affiliates, our technical consultants, third party auditors and other third parties who make our Service available, enhance its functionality, or provide associated services (such as coordinating orders and delivery of our products and services) have access to this information, and we require them to agree that they are covered by this policy.

Please note that Persona Medical reserves the right to and may disclose Personal Information about you in connection with (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) a petition in bankruptcy or proceedings in bankruptcy, or if any court assumes jurisdiction of it and its assets pursuant to proceedings under any bankruptcy or reorganization act, or a receiver is appointed of Persona Medical’s assets or Persona Medical makes an assignment for the benefit of its creditors; (d) if required by law; or (e) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Service rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.

Please also note that we do reserve the right to transfer your Personal Information and other information to our successors in business and purchasers of site assets.

We may use Aggregate Information for any and all purposes as we deem fit, including to improve your experience on the Service and for our research activities. For example, we may share Aggregate Information with unaffiliated third parties, such as business partners.

Your Rights

You may have the rights described below, with respect to the Personal Information we have collected, sold or disclosed about you as a consumer.  To exercise your rights please see the section below about 1) how to make any of the requests identified below and 2) instructions on the verifiable consumer request process.

Right to Know and Right to Request Information

You have the right to request that we disclose what Personal Information we collect, use, disclose or sell.  You have the right to request information about the Personal Information we’ve collected about you within the last twelve months.  You may request to know if we have collected, sold or shared with third parties for a business purpose the following information

The categories of Personal Information we have collected about you;

The categories of sources of Personal Information we collected about you;

Our business or commercial purpose for collecting or selling Personal Information about you;

The categories of third parties with whom we share Personal Information;

The specific pieces of Personal Information we have collected about you;

Whether we have sold your Personal Information and if so the categories of Personal Information that each category of recipient purchased; and

Whether we have disclosed your Personal Information for a business purpose and if so, the categories of Personal Information that each category of recipient received.

There may be limitations to the number of times per year you can make these requests.

Right to Request Deletion

You have the right to request that we delete your Personal Information. Under certain circumstances we may be unable to delete your Personal Information, for example, to comply with legal obligations, or to complete a business transaction that you have requested.

Right to Non-Discrimination

You have a right not to receive discriminatory treatment for exercising your privacy rights as identified in this section of the privacy notice as conferred by the CCPA.

To exercise the rights above you may make the request in the following ways:

E-mailing your request to privacy@PersonaMedical.com; or

Call us at 1 (407) 339-24228 between 10 am to 5 pm, Monday to Eastern Standard Time; or

Complete the online Information Rights Management request form at https://PersonaMedical.com/datarequests

When you submit a request, we will verify your request and identify. You may designate an authorized agent to make a request to know or a request to delete your Personal Information by providing the authorized agent written permission to do so and by verifying your own identity with us directly. We will deny any requests from agents that do not submit proof of authorization, or if we are unable to verify your identity.

Protection For Children

The Service is not intended for use by children (i.e., individuals under the age of 18) and children are prohibited from using the Service. We do not knowingly collect any information from children, nor is the Service directed to children. Any information that you provide us while using the Service on behalf of your minor child will be treated as Personal Information as otherwise provided herein. Where appropriate, we take reasonable measures to inform children not to submit such information to our site or in response to advertisements. If a child has provided us with personally identifiable information, we will use all reasonable efforts to delete such information from our database.

Links To Third Party Sites

Our Service may contain links (or other information) to other web sites and services. Other web sites may also reference or link to our Service. We may also offer contests, sweepstakes and other promotions in association with third parties. We encourage our users to be aware when they leave our Service to read the privacy policies of each and every web site that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.

Security

Persona Medical will not be liable for disclosures of your Personal Information due to errors in transmission or unauthorized acts of third parties. We have undertaken commercially reasonable efforts to prevent unauthorized internet access to visitor data retained in our internal servers. We also store Personal Information in certain third-party external databases (such as the Salesforce CRM system) that we reasonably believe comply with generally accepted industry standards to protect Personal Information. When we request that you enter sensitive information (such as your bank account and routing number, your SSN), we encrypt such information using a Secure Sockets Layer (“SSL”) standard. Additionally, we use the DigiCert SSL standard to verify the secure nature of our website to users’ browsers.

Despite the measures we take to protect your Personal Information, due to the inherent open nature of the internet, Persona Medical cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. You must accept all risks associated with any data transmission, including the risk that your Personal Information may be intercepted in transit.

We retain non-personally identifiable information collected via our Service for as long as we have a business reason to do so. After that time, we aggregate the data and retain it for analytical purposes. We retain your Personal Information for as long as your Service participation is active (as determined by us) and for a reasonable time thereafter (in the event that you choose to engage with us again). We also may retain your Personal Information for a longer period of time as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your Personal Information.

Policy Review And Modifications

We review this Privacy Policy at reasonable intervals to ensure we remain consistent with the terms set forth herein. We reserve the right, at our discretion, to modify, add, or remove portions from this Privacy Policy at any time. However, if at any time in the future we plan to use Personal Information in a way that materially differs from this policy, we will post such changes here. We encourage you to periodically read this Privacy Policy for changes.

Marketing Opt-Out

We give you the option to update or remove your Personal Information from any marketing lists that we maintain. All marketing unsubscribe or opt-out requests should be sent to us at Privacy@PersonaMedical.com or may be made by calling 1-(407)339-2422 between 10 am to 5 pm, Monday to Friday and speaking with one of our representatives, and we will process your request within a reasonable time after receipt.

Please note, however, that if you have purchased an Persona Medical device from us, we may require your Personal Information to provide you with important updates and upgrades as well as to contact you in the event of an emergency. We are therefore not able to remove your Personal Information from our system. We are also not responsible for removing your Personal Information from the lists of any third party who has previously been provided your information in accordance with this policy.

Service Terms Of Service

Use of this Service is governed by, and subject to, the legal notices contained at https://www.PersonaMedical.com/misc/terms-of-use. Your use, or access, of the Service constitutes your agreement to be bound by these provisions IF YOU DO NOT AGREE TO THESE TERMS OF SERVICE YOU MAY NOT ACCESS OR OTHERWISE USE THE SERVICE.

Comments and Questions

If you have any questions, comments or concerns about our Privacy Policy, you may contact us at the following address:

Email: privacy@PersonaMedical.com.

United States Of America

Our Service is maintained in the United States of America, where we store and access your Personal Information.

EFFECTIVE DATE: This Privacy Policy is effective and was last updated on February 2, 2023.